Wonderful worlds of experience in Upper Austria

The Raschhofer brewery in the Innviertel region is not only home to award-winning beers, but also great beer cinema. Directors Doris Scheriau-Raschhofer and her husband Christoph invite you up to the brewery tower and reveal the history of beer and the brewing craft. The brewery lift takes you up to the brewery balcony. Let your gaze wander over the landscape. Experience a great film experience, a special family history and the power of malt and hops in the hall of mirrors on the malting floor. Find out what makes the Kupfersudhaus so special. Finally, enjoy an expert beer tasting in the lovingly designed beer house.

Bread is much more than just a daily staple food. It plays a major role in religious stories, in politics and as a coveted treat it has shaped the cultural history of mankind since the beginning of civilisation. The PANEUM - the Wunderkammer of Bread displays art and cultural artefacts from 9,000 years and offers an exciting journey through the history of bread. The imposing building, which houses the impressive collection on the subject of bread, was designed by architects Coop Himmelb(l)au. Completed and opened in 2017, the PANEUM looks like an unfolding silver cloud. Visitors discover the exhibits in the exhibition via a spiral staircase inside.

The ExperienceQuartier in St. Wolfgang am Wolfgangsee is more than just the railway station and ticket office for the Schafbergbahn. In the museum area, it invites you on a fascinating journey through the 130-year history of the SchafbergBahn and 150 years of WolfgangseeSchifffahrt. In the restaurant with covered lakeside terrace you can enjoy culinary delights, and in the shop you will find perfect souvenirs of a day in the Salzkammergut. Outside of the SchafbergBahn's operating hours, the ExperienceQuartier can be hired exclusively as an event venue for up to 300 people.

Experience the fascinating world of energy up close! Under the motto ‘See, feel and experience energy’, Erlebnis Welt Energie AG in Timelkam offers an unforgettable experience for the whole family. Discover exciting exhibitions such as ‘Electricity Today’ and ‘Electricity History(ies)’ and be inspired. Numerous interactive media await you in the modern exhibition rooms, which are easy to use and extremely illustrative. Learn all about the complex world of energy in an entertaining and informative way. Topics such as security of supply, sustainability, energy efficiency and the history of electricity are made understandable and tangible.

Discover the 5,000-year-old art of glassmaking in the Voralpenland glassworks! In the show glassworks you will gain fascinating insights into the art of glassmaking. Experience at first hand how traditional craftsmanship merges with modern melting technology. Embark on a journey through the history of glass culture in the adjoining glass museum and follow the development from its beginnings to the present day. Pictures, texts and valuable glass artefacts illustrate the entire history of glass and you can learn more about the raw materials, tools and the impressive development of this craft. Finally, in the shop you can choose from a variety of skilfully handcrafted works of glass art: Unique crystal glass pieces in all shapes and colours, made using traditional glassmaking techniques. 

Each piece from Gmundner Keramik Manufaktur is unique and hand-painted with a great deal of love and is therefore particularly valuable. Whether scattered flowers, deer or the classic ‘Geflammte’ - the popular decorations from Gmundner Keramik are typical of Upper Austria and a feast for the eyes on every table. Experience the creation of the fine ceramics on a guided tour all year round, whatever the weather. A short film, valuable exhibits as well as touch and photo stations offer deep insights into the production and painting workshops. Create your own unique Gmunden piece with the shapes and colours of the manufactory. Your artwork will be ready for collection seven days after your visit or can be sent to your address. In a relaxed atmosphere, you can take the entire Gmundner Keramik range with you immediately, discover new products, special offers and special rarities.

‘Natural materials, good design, craftsmanship, high ecological standards and social fairness make the world a better place.’ The Grüne Erde company has been convinced of this for 40 years. In the world of experience in Pettenbach in Almtal, you can embark on a wonderful journey through the world of Grüne Erde and experience the philosophy of connecting people and nature up close. Discover exciting facts about the products, be inspired and share the longing behind the idea of a life that is close to nature, socially just and sensual. On a guided tour of the Grüne Erde world, you will gain an insight into the glasshouses and production - a glimpse into the heart of Grüne Erde.

The KTM Motohall takes you into the exciting world of motorsport, technology and motorbike history. Here you can learn all about design and chassis, discover the history of Europe's largest motorbike manufacturer and meet the bravest KTM rider of all time. Thanks to constant innovation, there is always something new to see in the KTM Motohall. You will find exciting details and updates on three levels: Level 1 shows the development process of a KTM, level 2 tells the eventful history of KTM and on the Heroes level the motorsport heroes inspire with a 360-degree video installation.

In Bad Leonfelden in the Mühlviertel region, the unique gingerbread adventure world of Lebzelterei Kastner awaits those with a sweet tooth: the Lebzeltarium. Embark on an exciting journey through the sweet, wonderfully fragrant world of gingerbread and look forward to interesting information, amazing insights and the ever-popular gingerbread heart decorating. The over 300 m² Lebzeltarium impresses with a colourful mix of child-friendly information and entertaining experience stations. Shopping opportunity in the factory outlet.

The Loxone Campus in Kollerschlag is an architectural masterpiece that combines pioneering high technology with natural beauty in an inspiring ambience. In the intelligent design and seminar hotel, guests experience peace and comfort through minimalist architecture made of concrete, metal and wood, while the digital technology from Loxone ensures a discreet feel-good atmosphere. In the Experience Zone, Loxone technology can be experienced interactively and visitors can discover the vision behind smart building automation. The Loxone Campus thus offers a comprehensive 360-degree experience and establishes itself as a central hub for discovery and innovation.

The Jew's harp is a small musical instrument made of metal with a frame and a movable lamella. In 2014, the ‘Production of the Molln Jew's Harp’ was recognised as Intangible Cultural Heritage by UNESCO. Experience the fascinating world of the Jew's harp in Molln, the centre of this unique instrument.  Discover tradition, craftsmanship and the exciting history of the instrument at the Jew's Harp Experience. Take a journey through time, listen to the fascinating stories and learn all about the Schwarz family, who have been making Jew's harps since 1679. Immerse yourself in the world of the Jew's harp and experience the mystical sound of this ‘trouser sack instrument’.

The Wenschitz World of Chocolates in Allhaming is the first of its kind in Austria. On three floors and over 1,000 square metres, a seductive journey full of indulgence and discovery awaits you. Let yourself be whisked away from the foyer into the mysterious spherical cinema, stroll along the discovery ramp and admire the world's tallest chocolate fountain, which at over 12 metres is a true masterpiece of engineering. Come to taste, savour, learn and enjoy, visit the chocolate tasting and immerse yourself in the universe of aromas. The crowning glory is the shop, where you can take the sweet memories of your visit home with you.

Salt has been attracting people to Hallstatt for 7,000 years. The ‘white gold’, as it is often called, was once of inestimable value. It not only flavoured dishes, but also preserved food. Even in pre-Christian times, people dug tunnels into the Hallstatt salt mountain to access this precious mineral resource. The salt deposits made Hallstatt one of the most important settlement and trading centres in prehistoric times. So important, in fact, that an entire period of human history was named after this place - the Hallstatt period. The Hallstatt salt mine is an impressive artificial cave system created over thousands of years. Immerse yourself in the fascinating history of this priceless heritage of human culture at the Hallstatt Salt Worlds, experience the past at first hand and discover how salt has shaped the entire region.

At Sonnberg Biofleisch in Unterweißenbach, you can immerse yourself in a world of honesty, enjoyment and unadulterated flavour while discovering the Austrian origin of the products. The 100% organic cattle slaughterhouse invites visitors to see for themselves in the ‘Sonnberg Organic Sausage Experience’ in the ‘Transparent Slaughterhouse’. In the ‘sausage cinema’ you can experience organic farming and sausage production up close. You will learn how the animals live on the organic farms and how the savoury organic bacon is produced. And best of all: the delicious sausage specialities can be tasted in the ‘Kuhglockenrondell’ and the tasty organic bacon in ‘Speckhimmel’.

At the heart of the TEAM 7 world in Ried im Innkreis, the meeting place invites you to experience the love of wood and the unique atmosphere with all your senses. Inspired by the ever-growing forest, this central area leads along seven trees through our brand. The meeting place, designed as a forest clearing with its impressive canopy of leaves, offers space to relax and enjoy. Here you can linger, exchange ideas and discover the fascination of TEAM 7 through interactive and analogue installations. A selfie at the photo point provides unforgettable memories of this special walk through the forest. The inspiring TEAM 7 world is also an excellent location for events and functions.

What would Linz be without its steel industry? In a multimedia and interactive exhibition, voestalpine Stahlwelt shows what steel production with modern technologies means and what this material is actually capable of. The interior of the building is modelled on a giant steel crucible, through which visitors find their way through the exhibition, which also impresses with light and sound effects. On the outside, Stahlwelt, which was completed in 2009 and designed by architects Schremmer-Jell, presents itself as an angled structure that blends seamlessly and harmoniously into the surrounding industrial landscape of office towers, gasometers and production facilities.

The whisky distillery from Alberndorf in Upper Austria is deeply rooted in the region and is known far beyond its borders. The products have won several international and national awards. During a guided tour of the whisky cinema, you will learn interesting facts about production and storage as well as an insight into the history of the spirit, while the touch and display case invites you to smell and taste the different types of grain. Of course, there is also an overview of the range and a tasting session. You can take the fine wines home with you in the shop. A delicious snack and a coffee round off your visit to the whisky maker in the Mühlviertel.